Social media

Keeping pace with the new possibilities and communication needs resulting from the evolution of digital platforms and the transformation of traditional media landscapes, the City of Lugano is present on Instagram, X, LinkedIn, YouTube, and WhatsApp. These channels, on the one hand, grant citizens a more active role in interacting with their City, and on the other, expand Lugano’s communication capabilities, providing a greater ability to capture the attention of its message recipients. The use of online and social media by the City of Lugano is a necessary step to align institutional communication with the evolution of the digital public sphere. The new communication framework is gradually integrating into Lugano’s traditional information structure, enriching and enhancing it.

Through the content and potential of the various channels at its disposal, Lugano aims to make its processes of information dissemination, awareness-raising, and identity promotion even more effective and efficient, promoting communication that is authoritative, clear, transparent, prompt, and engaging. Lugano’s social communication efforts play a role in informing public opinion.