L'acqua del rubinetto è buona
(Tap water is good) A communication campaign by the City of Lugano, AIL SA, Sustainability Incubator at USI (SINC), Dipartimento della sanità e della socialità of the Canton of Ticino (DSS) and Associazione fontanieri ticinesi (AFT).
It's fresh, at hand, and good: it's tap water, one of our most precious resources. We use it daily, access it with great ease, and perhaps for this reason, we underestimate it. As a consumer good, we often appreciate it more in bottles, with a fancy label, a name, and a price. Yet, the water we have at home is of excellent quality, often superior to bottled water, and up to five hundred times more ecological.
As part of the "Lugano al verde" territorial enhancement project, the City of Lugano, AIL SA, SINC, DSS, and AFT launched a campaign in 2017 to rediscover the quality of tap water.
The shop windows of Punto Città in via Gerolamo Vegezzi have also been dedicated to showcasing tap water and its benefits.
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The English version of this page was created with the aid of automatic translation tools and may contain errors and omissions.
The original version is the page in Italian.