#ilrispettononhaetà
(Respect has no age) The Lugano Police have launched a campaign aimed at raising awareness among young people, adults, and business owners about mutual tolerance.
After two years of restrictions due to the coronavirus pandemic, it's time to go out and spend time together. The Police of Lugano has launched a campaign aimed at raising awareness among young people, adults, and business owners, titled #ilrispettononhaetà (Respect has no age).
This hashtag and slogan imply a commitment from everyone to understand that our freedom always ends where the freedom of others begins.
Eight images were selected to be disseminated during the summer of 2022 through the most important offline and online communication channels and at all the major events organized by the City.
Young people like to have fun until late, sometimes forgetting that there are people who need to work the next day.
On the other hand, adults also make complaints without taking into account the needs of young people, who, after two years of restrictions, need to make up for lost time.
Furthermore, the nightlife outside public venues, whose background is filled with music and laughter every evening, is a factor that affects and involves the residents of the city center, sometimes disturbed by shouting and loud music until late at night.
Another consequence of the increased and understandable desire to enjoy the night is that young people, in the excitement of their fun, increasingly engage in small acts of vandalism, breaking or defacing public and private property and objects.
The aim of this campaign - created by the agency Mazzantini & Associati SA - is twofold: on the one hand, to emphasize the concept of respect for young people, who often act without considering the consequences for others. On the other hand, it highlights the idea of tolerance, implicitly asking adults to bear with the fun of young people, drawing on the idea that they too were once teenagers and reminding them of how much they loved spending evenings together, staying out late.
Additionally, the campaign also highlights the need to reduce noise and shouting during the night, aiming to speak to business owners who, from a certain hour onward, should keep the volume of the music played within tolerable limits. The issue of vandalism has also been addressed in an effort to raise awareness of respect for one's city.
The English version of this page was created with the aid of automatic translation tools and may contain errors and omissions.
The original version is the page in Italian.